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Job description The Product Marketing Manager own the strategic and tactical marketing responsibilities for RFID semiconductor products. This includes defining product positioning, driving go-to-market strategies, managing product lifecycles, and enabling the sales team. The person has a deep understanding of the RFID ecosystem-tag to reader to software and system - and can articulate a value proposition to customers and internal stakeholders with precision. The performance will be measured on the ability to drive RFID product revenue growth, successfully launch new products, increase market share, and position the company as a leader in key RFID application segments. Key Responsibilities Market Strategy & Positioning Conduct rigorous market and competitor analysis; provide actionable intelligence to the business unit Define and communicate the value proposition, target markets, customer personas, and competitive differentiation for RFID products Identify growth opportunities in established and emerging RFID markets (e.g., supply chain, retail, healthcare, automotive) Product Lifecycle Management and Product Support Package Lead product definition in collaboration with BU and Sales, ensuring alignment to market needs and customer demands Own product roadmap input, feature prioritization, pricing strategies, and end-of-life plans Define and drive availability of the Product Support Package, including technical documentation, marcom collateral, NPI plan, etc. Go-to-Market Execution Build product launch plans and manage cross-functional execution (sales, applications engineering, operations) Create marketing collateral-presentations, datasheets, white papers, and case studies - and lead the Marketing communications effort with the Sales and MarCom teams Define and track KPIs for product launches, adoption rates, and revenue performance Sales Enablement and Ecosystem Engagement Train global sales teams and distributors on RFID product value propositions and competitive positioning Support key customer engagements alongside the sales team, including technical presentations and proposal support Support engagement with top customers, partners, and system integrators to gather feedback and inform product strategy Represent the company at industry events, webinars, and tradeshows as an RFID subject matter expert Profile Autonomous and resourceful, with a "getting things done" attitude Master degree in Electrical Engineering, Computer Engineering, or related technical field 5+ years of experience in product marketing, technical marketing, or product management within the semiconductor industry Hands-on experience with RFID technologies (tags, readers, protocols like EPC Gen2, NFC, etc.) Strong understanding of semiconductor development cycles and B2B sales processes Ability to simplify complex technical concepts into compelling customer messaging Willingness to travel (~20%) Fluent in English (written and spoken)

The Marketing Manager is responsible for developing and implementing the marketing strategy for the HUGO BOSS brand in alignment with the overall brand direction and objectives as well as in close collaboration with the license partner. This role leads the creation and delivery of all market-ing materials and provides comprehensive toolbox assets to support market execution. The Mar-keting Manager ensures alignment and coordination of marketing activities across all regions on a global level, acting as the primary point of contact for regional teams and the licensor. In addition, the role oversees the development, deployment, and performance tracking of marketing initiatives to ensure consistency, effectiveness, and strategic impact across all channels. In this role, your main responsibilities will include: · Development of Marketing Materials: Create and manage all marketing assets used for in-store communication across both brick-and-mortar and digital environments · Visual Communication: Oversee the production of all visual communication tools, including photos, PR imagery, advertising visuals, and related content · Guidelines and Performance Tracking: Develop comprehensive guidelines and measurement tools to ensure continuous improvement in marketing execution · Licensor Coordination: Collaborate closely with the licensor to fully leverage communication and marketing opportunities provided by the master brand · Go-to-Market (GTM) and 360° Campaigns: Support the development and execution of GTM strategies and integrated 360° marketing plans, partnering with key markets to define and implement local marketing strategies · Media Planning: Contribute to the planning and coordination of media activities to ensure optimal visibility and ROI · Social Media Collaboration: Identify and capitalize on social media opportunities across licensor and retailer networks · Regional Alignment: Liaise with regional marketing teams to understand specific market needs, challenges, and opportunities · Retail Marketing Assets: Oversee the creation and management of displays, shop-in-shop concepts, and promotional gift sets · Visual Merchandising: Develop and update visual merchandising guidelines for seasonal, regional, and ad-hoc executions · Training and Knowledge Sharing: Create and maintain central training materials and manage content on the online marketing platform · Event Coordination: Manage the communication and documentation related to events, ensuring a best-in-class brand presentation · Stakeholder Management: Serve as the primary point of contact for all regions and the licensor on marketing-related topics · Administrative Support: Handle administrative responsibilities such as purchase orders and other related tasks Graduate with a Master or a Bachelor's Degree in Marketing or Communication, you have at least 7 years of experience in a similar position within an international environment (FMCG, fashion, accessories or related industries). You are fluent in English and German (French is a plus); and proficient on MS Office, especially PowerPoint, and Adobe Suite especially Photoshop, SAP is a plus. Agile, flexible and team player, you have excellent communication and presentation skills. Dynamic, proactive, self-starter with a can-do attitude, you feel comfortable working in a fast-paced environment. Able to multitask, you are pragmatic, detail oriented, structured and have strong organizational skills. Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.

The North Face EMEA is looking for an exceptional Senior Manager, Performance Marketing to join our DTC team in Stabio, Switzerland. Live the Brand The North Face is the premier exploration company in the world. We spark curiosity. We dare to disrupt. We create communities. And we lead with integrity. We are a community of explorers and are constantly looking for new ideas, places and people to connect with. Let's talk about the role! You, as Senior Manager, Performance Marketing, will drive digital marketing strategy and execution for The North Face in EMEA. This role is pivotal in driving The North Face's digital growth and ensuring that TNF DTC achieves its growth objectives. How You Will Make a Difference - Design and deliver the performance-marketing strategy across CRM, SEO, Paid Search, Shopping and Paid Social, aligned to business and brand objectives. - Define and track KPIs (ROAS, CAC, LTV, incrementality) and present clear, actionable insights to senior stakeholders. - Lead agency and platform relationships (Google, Meta, TikTok, YouTube, affiliates) to maximise efficiency and accelerate innovation. - Convert consumer and audience segmentation data from Brand & VF Central into channel-level tactics and personalised journeys. - Partner with Brand Comms to ensure campaign consistency from awareness to conversion; co-author the integrated media plan. - Own CRM & CDP programmes to boost retention and loyalty-member growth, working hand-in-hand with the Loyalty team. - Champion a test-and-learn culture-run A/B and multivariate tests on creative, copy, landing pages and bidding strategies; validate impact with incrementality tools and MMM. - Collaborate with Merchandising and Content to craft thumb-stopping assets tailored to each paid channel, informed by performance insights. - Plan, manage and optimise the digital-media budget with Finance, ensuring every € drives measurable growth. - Build and automate dashboards that surface real-time results and empower rapid decision-making. - Stay ahead of ad-tech, privacy and platform shifts, sharing emerging best practices as the team's resident expert. Skills for Success You pair deep performance-marketing expertise with commercial acumen and collaborative drive. Ideally, you will bring: - 7+ years leading performance marketing for a brand-led, multi-market business. - Proven success across SEO, PPC, Paid Social, Affiliates, CRM and CDP. - Mastery of GA4, Google Ads, Meta Business Manager, Google Search Console-plus strong Excel/PowerPoint skills. - Fluency in growth metrics (ROAS, CPC, CAC) and advanced measurement (MMM, incrementality testing). - Exceptional stakeholder management and presentation skills; able to influence at all levels. - Full professional English (another European language is a plus). - Proactive, organised, and comfortable balancing strategic vision with hands-on execution. - Demonstrated ability to lead agencies, inspire cross-functional teams and hit ambitious targets What's in it for you? Be part of iconic lifestyle brands Join a multi brand and multi countries organization to drive you career forward International and challenging working culture On site gym offering health and well-being initiatives Discount 50% on all VF brands Subsidized canteen as well as break out areas offering complimentary hot drinks Free to Be, Inclusion & Diversity As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. About VF VF Corporation is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. VF's purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. If you like what you have read and want to join our team then we would like to hear from you! R-20250714-0020