ba&sh is a leading French fashion brand in the dynamic affordable premium market. Named after the initials of its two founders, childhood friends Barbara Boccara and Sharon Krief, ba&sh has designed and manufactured a full range of women apparels since 2003.
Barbara & Sharon have always been passionate about fashion, travels and enlightening encounters. They felt it quite natural to transform their unique and complementary visions into their own brand, so that they would create the “ideal wardrobe” made of elegant yet effortless pieces for all occasions.
In 2015, L Catterton private equity firm acquired a 50% stake in ba&sh to accompany its development and international expansion, with the support of LVMH expertise and network. As of today, ba&sh operates more than 500 point of sales worldwide with a leadership presence in Europe and a fast-growing development in North America and Asia.
ba&sh Asia office opened in early 2017 and has already successfully launched 15 stores in Hong Kong, Macau and China, as well as its flagship store on Tmall. Its aim is now to continue its development in Greater China and to seek new expansion opportunities in Asia.