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Global Senior Brand Manager


Pays : Suisse

Région : Zürich

Ville : ZÜRICH

Catégorie : Commerce

Type de contrat : CDI

Type d'emploi : Plein temps

Expériences : 5 à 10 ans

Présentation d'entreprise

La Prairie is the leader in luxury skincare, present in 90 countries around the world. Synonymous not only with luxury, the La Prairie name evokes innovation, performance, high-touch service and Swissness - the purity, precision and excellence inherent to the extraordinary land that saw the brand’s inception in 1978. La Prairie endeavors to fulfill a quest for timeless beauty through the highest standards of advanced technology combined with exquisite formulations and elegant packaging — elevating science to art.

Description du poste

Under the lead of the Global Group Brand Manager, the Global Senior Brand Manager has the ownership of his/her product collection he/she is in charge of, including innovations, as well as global 360 Go-To-Market activation plans.

You manage and drive innovation from ideation to launch
•Propose a 3-year innovation plan and provide strategic recommendations for your collection
•Create and develop new innovative product concepts
•Drive the product development process as per company process, fully respecting timelines, level of quality and luxury
•Coordinate product development with the support functions (R&D, Packaging, Supply Chain…)
•Master all financial aspects of your projects (pricing, cost of goods, gross margin, discontinuation impact…)
•Deliver impactful and compelling presentations during strategic and marketing meetings

You design full 360 Go-To-Market activation for your programs
•Propose inspiring creative and impactful big ideas in collaboration with the internal Creative Studio
•Provide clear briefs and assure efficient, smooth communication and collaboration with the full 360 team (Studio, Education, CRM, Digital, Visual Merchandising, Communication and PR), from first kick off meeting until final execution in the markets
•Develop all marketing books, support tools and assets accompanying the launch and provide timely information to regions on programs
•Support regions implementing the Brand Luxury Execution across all touchpoints
•Design distinctive and memorable client experiences

You conduct marketing analyses
•Track collection performance and provide post-launch reviews
•Track results of the 360 campaign plan with a full post mortem analysis
•Screen competitive activity, detailed offer and launches including newcomers in the marketplace
•Remain relentlessly up-to-date on future product and market trends, consumer insights in beauty and skin care as well as in the luxury industry and other industries of interest (art, design, hospitality etc.)
•Stay on top of client experience, digital and media trends impacting the world of beauty and luxury

You manage a Junior Brand Manager
•Motivate, inspire and grow direct report
•Help to prepare all necessary paperwork (concept briefs, program briefs, creative briefs).
•Infuse working methods, best practices and share learnings
•Lead mid-year and yearly performance assessment

Profil recherché

Your Qualifications
  • Graduate of Business School or University with major in Marketing
  • Min 5-6 years experience in a marketing function in the beauty and luxury industry, including min 3 years in product development (skincare preferred), with a proven track record
  • A complementary experience in operational marketing in a country or region is welcome
  • First experience in Management is required
  • Knowledge of luxury client mindset and distribution
  • Strong leadership with diplomatic influence
  • Creative thinker able to foster audacity and turn ideas into concepts
  • Excellent organizational and project management skills
  • Well-structured and excellent analytical skills, financial fluency, detail-oriented
  • Ability to manage multiple projects with cross-functional teams in a multi-cultural environment
  • At ease with the digital consumer journey and ecosystem
  • Excellent written, verbal and presentation communication skills
  • Fluent in English, spoken and in writing
  • Motivated to relocate to Zurich and embrace our Swiss brand values
We are looking forward to receive your application!
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Offres d'emploi

Global Senior Brand Manager

| CDI | Zürich