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Adresse du site internet
www.7forallmankind.eu/cat_en/
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Digital Marketing & CRM Coordinator

Pays : Suisse

Région : Ticino

Ville : MENDRISIO

Catégorie : Marketing

Type de contrat : CDI

Type d'emploi : Plein temps

Expériences : 2 à 5 ans

Présentation d'entreprise

In fall 2000, the landscape of premium denim was changed forever. Born in Los Angeles, California, 7 For All Mankind was the first company to bring premium denim to scale, putting L.A. on the map as the fashion authority of the west coast staple.

7 For All Mankind quickly earned an immediate following for its innovative use of fabrics, fit and finishes in denim.

Often nicknamed as "Sevens," the brand has become not only a household name, but a favorite among Hollywood elite, fashion editors and stylists. Our jeans have graced the bodies of notable female celebrities that include Emma Stone, Kim Kardashian, Jennifer Lawrence, Kristen Stewart, Jessica Alba, and Kate Bosworth. Male celebrity fans include Ashton Kutcher, Ryan Reynolds and Prince Harry.

Today, 7 For All Mankind is an international brand with retail locations in America, Europe, Asia and the Middle East. In addition to our own brick and mortar stores and website, the brand is sold at luxury department stores and high end specialty boutiques around the world.

7 For All Mankind remains the leader in premium denim and continues to push industry standards to a new level by being a hybrid brand of fashion and innovation.

Description du poste

Your role is to support the Senior Digital Marketing Manager on marketing activities and initiatives. You will have a passion for fashion and eCommerce and be confident using digital communications. This is a great opportunity to develop digital and marketing skills within a premium Brand and be part of a successful team growing Brand awareness and website presence.

Profil recherché

 
  • Responsible for newsletter creation, proofing and sending 
  • Assist with updating calendars for DTC Newsletter and marketing activities
  • Liaise with copy writer and translation agency for web content understanding the Brand voice and vision on all communications
  • Develop and manage EMEA CRM activities, with a key focus on maximising conversion rates, customer engagement, branding and deliverability.
  • Collect, develop, and manage local ideas/needs
  • Ensure regular upload and management of marketing campaigns into the CRM system, according to specific templates
  • Guarantee the proper Data Collection Process and the DB Management through online and retail channels
  • Get periodical updates CRM reporting, providing valuable insights on reporting evidences.
  • Discuss reporting and CRM performance with internal and external stakeholders
  • Direct responsibility of customer retention and reactivation targets.
  • Detailed end-to-end management of promotional events, inclusive but not limited to: content and messaging strategy, targeting decisions, user experience, marketing support across all digital marketing channels (including performance), meticulous measurement and takeaways.
  • Work with and manage the 3rd party email provider to implement the CRM road map and any new email marketing initiatives.
  • Proactively look for ways to enhance customer relationships through CRM communication programmes (i.e. transactional emails and direct marketing strategies).
  • Identify, prioritise and champion continuous advancement of email features, including targeting, personalisation and automation and best practice strategies and industry standards.

Recommandations

• Marketing Bachelors Degree or equivalent through experience in a relevant field
• At least 2 years of experience working within an E-Comm or Digital Marketing environment
• Deep understanding of the 7 For All Mankind brand
• Language skills: fluent in English, any other language is a plus
• Proven writing and editing skills
• Strong technological & Internet Knowledge
• Experience in working in multicultural teams, excellent ability to work to tight deadlines, excellent attention to detail, enthusiastic, pro-active person who can handle stress and take initiatives.
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