Adresse
Zurich, Zurich region, Switzerland
Zurich, Zurich region, Switzerland
Brand.Com Manager
Catégorie : Commerce
Type de contrat : CDI
Type d'emploi : Plein temps
Présentation d'entreprise
Estée Lauder Companies was founded in 1946 and is considered as market leader in the fields skin care, make-up, perfumes, and hair care. In Switzerland, Estée Lauder Companies is represented by following brands: Estée Lauder, Aramis, Clinique, Lab Series, M.A.C, Bobbi Brown, Tommy Hilfiger, La Mer, Donna Karan, Aveda, Jo Malone, Glam Glow, Frédéric Malle, Tom Ford, Smashbox, Ermenegildo Zegna.
Do you want to lead the eCommerce future of Estee Lauder Companies direct to consumer business in Switzerland? Are you a strong leader with a proven track record of growing eCommerce business, then we have the right opportunity for YOU
We have an amazing opportunity to join our Digital and eCommerce team as:
Online Brand.com Manager 100%
You can look forward to
Appreciation and recognition by colleagues and supervisors
A diverse, interesting and varied activity
Room for ambition to bring in and shape new creative ideas
As part of the Online Team, we are proud to achive our goals together
You will be responsible for the following:
Do you want to lead the eCommerce future of Estee Lauder Companies direct to consumer business in Switzerland? Are you a strong leader with a proven track record of growing eCommerce business, then we have the right opportunity for YOU
We have an amazing opportunity to join our Digital and eCommerce team as:
Online Brand.com Manager 100%
You can look forward to
Appreciation and recognition by colleagues and supervisors
A diverse, interesting and varied activity
Room for ambition to bring in and shape new creative ideas
As part of the Online Team, we are proud to achive our goals together
You will be responsible for the following:
Description du poste
DEVELOPS ONLINE STRATEGY
- Defines the brand.com go-to-market strategy for the brand, in close relationship with the brand manager and the regional and affiliate leadership teams,
- Conceptualizes and builds strategies with on/off-line promotion/activities to drive online traffic, in coordination with the brands
- Defines Advertising & Promotion needs and activations (including always on) to drive brand.com sales
- In strong relation with the brand and media team, collaborates on media agency briefing for holistic view, and lead online always on strategy
- Defines and executes virtual selling activities on brand.com, manages live chatters in partnership with customer service regional teams
- Is responsible for CRM campaign execution in collaboration with brands and CRM
- Stays ahead of Market and Regional competitive activity and trends investigating new e-commerce opportunities
- Plans, coordinates, and ensures the update and refresh of brand sites
- Owns the quality assurance (QA) of the brand.com sites, in particular purchase experience
- Plans and coordinates all brand.com consumer marketing activities, in partnership and alignment with the brand
- Tracks Online campaigns performance, including CRM & paid digital media programs, to maximize site traffic / sales and ROI
- In collaboration with the supply chain team and the brand product manager, leads the forecasting, demand planning, online customer service aspects of the Affiliate's brand site and e-commerce site. Proactively reports strategic and tactical changes to the DP team, and is responsible to quantify demand for the high traffic shopping moments
- Monitors and analyzes brand site activities, reports feedback and highlight opportunities for optimization
- Follows up on performances and adjusts online strategy accordingly based on local objectives (traffic/reach, conversion, business, consumer journeys, engagement per brand)
- Based on insights, highlights opportunities for optimization and improvement in terms of efficiency and effectiveness
- Experience in E-commerce and online marketing field (beauty industry and / or in retailer desired)
- Highly experienced in ecommerce sales planning and execution
- Solid knowledge of online and digital marketing tactics including email, PPC, SEO, display, affiliates, paid social, site optimization and merchandising
- Excellent commercial acumen and proven experience in P&L and budget management
- Strong understanding of the consumer and the retail landscape
- Understanding of the interplay between online/social and ecommerce channels
- Strong analytical skills and experience in data analytics and reporting and a data driven approach to managing campaigns and derive insights on strategy and performance
- Strong relationship management/interpersonal skills
- Excellent organizational and project management skills
- Versatile and able to work under pressure to deliver multiple projects to a high quality
- Pro-active problem-solving skills and high attention to data
- It is a plus if you are also technical/platform savvy
RUNS E-COMMERCE ACTIVITIES
PERFORMS ONLINE ANALYSIS
Your Qualifications:
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